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Checklist · 12 picks · 3 categories

lash and brow

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Lashes and brows frame your whole face, and the right tools make a 2-minute routine look like you tried way harder.

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Start with a lash curler (Reviewed reviewed nine) and a brow pencil (Shop TODAY ranked seven). Brow gel keeps everything brushed up, and PureWow's testers found its picks held through errands and a workout. False lashes are the fun extra: BestReviews' top pick has a clear band that blends into your lash line, which is handy while you're still learning. Tweezers handle the cleanup. Each card shows the drawback the testers called out, from plastic builds to tips that snap, so you know what you're getting before you start.

Who this is not for. Skip this if you want a full face of makeup from scratch; our Makeup Basics list covers skin tint, concealer, blush and mascara too.

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Estimates based on typical prices, checked Oct 30, 2026. Prices change; see the store for today's price.

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01 Lashes

the first pick is the one I would start with
Compare these 5
PickTierPriceBest forEvidence
Japonesque Go Curl Eyelash Curlerbudgetunder $15curling most lashes without a bulky tool1 outlet
Tweezerman ProMaster Lash Curlermid$25-50a classic curler with plenty of spare padsLimited evidence
Surratt Relevee Lash Curlersplurge$25-50splurging on the best curl1 outlet
Ardell Naked Lashesbudgetunder $15a clear band that hides beginner mistakes1 outlet
KISS So Wispy Lashesbudgetunder $15everyday wispy lashes1 outlet

Lash curler

Best lash curler

budget pick · Compact

Japonesque Go Curl Eyelash Curler

Best for curling most lashes without a bulky tool

Reviewed's best overall eyelash curler: the only curler in its test that was both highly functional and easy to store.

Heads up. Plastic, and it doesn't include replacement pads

1 outlet. Reviewed best overall eyelash curler.

under $15

Shop on Amazon

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mid pick · Classic shape

Tweezerman ProMaster Lash Curler

Best for a classic curler with plenty of spare pads

Reviewed calls it a decent drugstore pick and a fine option if you prefer a traditional curler shape.

Heads up. Makes a clicking noise

Limited evidence. No outlet has named this one yet. It is here as a reasonable option, not a reviewed one.

$25-50

Shop on Amazon

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splurge pick · With carry case

Surratt Relevee Lash Curler

Best for splurging on the best curl

Reviewed's best upgrade eyelash curler: the only one it reviewed that delivered truly wow-worthy results.

Heads up. Pricier than most

1 outlet. Reviewed best upgrade eyelash curler.

$25-50

Shop on Amazon

Affiliate link.

False lashes

Best false lashes

budget pick · Strip lashes

Ardell Naked Lashes

Best for a clear band that hides beginner mistakes

BestReviews' best of the best false eyelashes: a clear band that blends discreetly into your lash line.

Heads up. The band is a bit rigid, which can make it harder to apply

1 outlet. BestReviews best of the best false eyelashes.

under $15

Shop on Amazon

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budget pick · 5 pairs

KISS So Wispy Lashes

Best for everyday wispy lashes

BestReviews' best bang for the buck false eyelashes: a natural everyday look that's a step up from basic lashes, with reusable pairs.

Heads up. May be too long if you wear glasses

1 outlet. BestReviews best bang for the buck false eyelashes.

under $15

Shop on Amazon

Affiliate link.

02 Brows

Compare these 5
PickTierPriceBest forEvidence
Covergirl Easy Breezy Brow Micro-Fine + Define Pencilbudgetunder $15sparse brows that need real-looking fill1 outlet
NYX Professional Makeup Micro Brow Pencilmidunder $15brows that need to survive a workout1 outlet
Anastasia Beverly Hills Brow Wiz Ultra-Slim Precision Detailing Eyebrow Pencilsplurge$25-50hair-like strokes that last all day1 outlet
e.l.f. Brow Liftbudgetunder $15brushed-up brows that stay put all day1 outlet
Grande Cosmetics GrandeBROW-FILL Volumizing Brow Gelmid$15-25filling in sparse brows with a tint1 outlet

Brow pencil

Best brow pencil

budget pick · Pencil

Covergirl Easy Breezy Brow Micro-Fine + Define Pencil

Best for sparse brows that need real-looking fill

Shop TODAY's best overall eyebrow pencil: the only one in its test that filled in the editor's entire brow.

Heads up. Smudges a little

1 outlet. Shop TODAY best overall eyebrow pencil.

under $15

Shop on Amazon

Affiliate link.

mid pick · Pencil

NYX Professional Makeup Micro Brow Pencil

Best for brows that need to survive a workout

Shop TODAY's best value eyebrow pencil: its stay power was particularly impressive, sticking around through sweat.

Heads up. The tip tends to break

1 outlet. Shop TODAY best value eyebrow pencil.

under $15

Shop on Amazon

Affiliate link.

splurge pick · Pencil

Anastasia Beverly Hills Brow Wiz Ultra-Slim Precision Detailing Eyebrow Pencil

Best for hair-like strokes that last all day

Shop TODAY's best eyebrow pencil for long wear: the formula lasted all day and didn't smudge at all.

Heads up. The tip tends to break

1 outlet. Shop TODAY best eyebrow pencil for long wear.

$25-50

Shop at Sephora

Store link, not an affiliate link. I don't earn from this one.

Brow gel

Best brow gel

budget pick · Tube

e.l.f. Brow Lift

Best for brushed-up brows that stay put all day

PureWow's best eyebrow gel for daily wear: gave testers a thicker look and held up through errands and a workout.

Heads up. Sticky texture, and the container is small.

1 outlet. PureWow best eyebrow gel for daily wear.

under $15

Shop on Amazon

Affiliate link.

mid pick · Tube

Grande Cosmetics GrandeBROW-FILL Volumizing Brow Gel

Best for filling in sparse brows with a tint

PureWow's best eyebrow gel overall: testers found it fills sparse areas, tames unruly hairs and feels lightweight and flexible.

Heads up. Strong scent.

1 outlet. PureWow best eyebrow gel overall.

$15-25

Shop on Amazon

Affiliate link.

03 Shape

Best tweezers

budget pick · Slant tip

Revlon The Designer Collection Slanted Tweezers

Best for cheap, reliable brow cleanup

BestReviews' best bang for the buck tweezers: a name brand with a budget price tag and slanted tips that earn top marks.

Heads up. Not as sturdy as other options

1 outlet. BestReviews best bang for the buck tweezers.

under $15

Shop on Amazon

Affiliate link.

splurge pick · Slant tip

Tweezerman Stainless Steel Slant Tweezer

Best for precise plucking for years

BestReviews' best of the best tweezers: hand-filed tips slanted at a 25-degree angle for a precise pull that stay sharp over time.

Heads up. The tips are sharp, so handle with care

1 outlet. BestReviews best of the best tweezers.

$25-50

Shop on Amazon

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means three independent outlets recommend a pick, means one, and limited evidence means none has yet. I research these picks. I have not tested them myself. How I pick · Broken link, wrong price range or an outdated pick? Tell me

Side by side

Questions people ask

Curler before or after mascara?

Before. Reviewed says to curl first so your lashes don't stick to the tool, and not to heat your curler with a blow dryer. Swap the pads every two to three months, or sooner if they crack or lose shape.

What false lashes are easiest for beginners?

BestReviews' best of the best, Ardell Naked Lashes, has a clear band that blends into your lash line, and BestReviews says demi and individual lashes are the most natural way to wear falsies. Use a thin layer of glue and wait 15 to 20 seconds for it to get tacky before placing them.

How do you take false lashes off?

BestReviews suggests an oil-free eye makeup remover to loosen the glue first.

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